Our Vision
Improving people's lives, while saving them money, having fun and reversing climate change. To protect millions of species from going extinct around the world.
Our Mission
Uniting inspired people all backgrounds around the world, to reverse climate change quickly and empower corporate and political leaders to follow, respectfully and compassionately.
“Alone, we can do so little,
together we can do so much!”
Helen Keller

Leadership
Kent Rathwell, CEO
Kent is no stranger to the environmental movement - putting his money where his mouth is he has spent the past 10 years facilitating the adoption of Electric vehicles globally.
In 2007 Kent purchased and re-purposed Sun Country Farms as the most sustainable business in Saskatchewan. In 2012 Kent created Sun Country Highway. He electrified and traveled the ‘World’s Longest Green Highway’ without assistance or funding, shattering barriers and creating massive awareness within the EV space. As a result of this and many other initiatives including Sun Country Organics, Sun Country Eco Rides and Sun Country Eco Store, Kent is truly ‘bringing sustainability to life’.
Kent and company have received many awards including ‘Best Automotive Solution’ – The 2013 New Economy Clean Tech Awards. In 2016 was named Canada’s Clean16, Manufacturing and Transportation.